Tony Hardman: Footwear Design
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Vitus L.A.B.
The Vitus L.A.B. was inspired by the Chicago Bulls Dynasty from the 90's. These Bulls teams, aside from MJ and Pip, were often composed of average players who made little impact on other teams at different points in their careers. Led by Phil Jackson and his implementation of Zen, The Bulls were always able to function as a symbiotic unit: individuals within the whole working together to achieve the ultimate goal.
Many great shoes feature one excellent component, only to fall short in other areas. In an attempt to gain new ground in the basketball footwear category, newly formed performance brand, Vitus, pulls out all the stops to develop a high-tech product strictly for the NBA hardwood that infuses and evolves several existing technologies into one symbiotic, living and breathing super shoe. The L.A.B. combines stand-out technologies like Foamposite, DMX, Puma Disc and Adidas 1 to offer the ultimate hoops shoe with automated and adjustable fit and cushioning. The L.A.B. breathes new life into the game.
Concept Development
Inspiration/Performance Features
Final Concept
Final Concept
