Tony Hardman: Footwear Design
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Under Armour Running

This concept was completed in one week specifically to address the following performance solutions for running:

1. Lightweight
2. Flexible with superior traction
3. Torsionally rigid for stability
4. Unique ventilation
5. Dual density EVA cushioning configuration
6. Superior heat and moisture management in line with the Under Armour apparel line

This shoe draws inspiration emotionally and aesthetically from several sources (shown below).  To tie the design in with the UA apparel line, a hexagonal theme was used for a channeled lining to provide heat and moisture management.


                                                       Ideation Sketches





                                       Early Illustrator Concepts



                                      
Technical Specifications

               
Additional Colors

                                                Final revised Concept

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